Water Safety - 2026 Update

Water Safety During the Maidstone River Festival

The safety of everyone attending the Maidstone River Festival remains our highest priority. We are reminding all visitors that swimming, jumping, or entering the river at any point during the festival is strictly discouraged due to the significant dangers associated with open water.

The Water Safety Code provides essential and easy-to-remember guidance to help people stay safe in and around water. Whether you are taking part in water activities or simply spending time near the riverbank, it is important to understand the risks and know what to do in an emergency.

Rivers can be extremely dangerous, even for experienced swimmers. Conditions in open water are very different from those in a swimming pool. Cold temperatures, hidden hazards, and unpredictable currents can quickly place even strong swimmers in difficulty.

We want everyone attending the festival to be aware of the serious risks present in the river, including:

• Strong and fast-moving currents

• Sudden drops and uneven riverbeds

• Submerged objects and hidden debris

• Thick vegetation beneath the surface

• Poor visibility in the water

• Slippery banks and unstable edges

Cold water shock is one of the greatest dangers. It can happen suddenly, even during warm weather. Entering cold water unexpectedly, or jumping into the river, can cause an involuntary gasp response, breathing difficulties, panic, and loss of muscle control within seconds.

Even the strongest swimmers can get into trouble very quickly.

Many incidents occur because of peer pressure, alcohol or drug use, overconfidence, poor hazard awareness, or people attempting to show off. A single decision can have life-changing consequences.

We are asking everyone to stop and think before entering the water. Protect yourself and protect your friends. If you see someone attempting to jump into the river, encourage them not to take the risk.

If you believe someone is in danger in the water:

• Call 999 immediately and ask for the Fire and Rescue Service or Coastguard

• Do not enter the water yourself

• Encourage the person to float on their back to help them stay calm and conserve energy until help arrives

• If possible, throw something that floats to help keep them afloat

By working together and making sensible decisions, we can ensure the Maidstone River Festival remains a safe and enjoyable event for everyone.